The numbers are in: swimming trials draws more than track & field trials
Ratings for the U.S. Olympic trials on the NBC family of networks through last Sunday. For events on cable, coverage area ratings are included in parentheses. Ratings for coverage on MSNBC are unavailable.
NBC averaged a 2.6 rating for twelve Olympic trials broadcasts. For eight prime time broadcasts, NBC averaged a 3.1 rating with 4.9 million viewers.
USA Network averaged a 1.1 national rating (1.3 coverage area rating) for seven broadcasts last week (June 30-July 6). Ratings for a June 28 track & field telecast on the network are unavailable.
Saturday, June 21
1.1, 1.5 mil: Diving (3:30 PM NBC)
1.6, 2.5 mil: Gymnastics - men's (4:30 PM NBC)
2.9, 4.6 mil: Gymnastics - women's (8 PM NBC)
Sunday, June 22
2.2, 3.3 mil: Diving (3 PM NBC)
3.9, 6.2 mil: Gymnastics - women's (7 PM NBC)
Saturday, June 28
2.2, 3.4 mil: Track & Field (8 PM NBC)
Sunday, June 29
3.4, 5.6 mil: Track & Field/Swimming (7 PM NBC)
Monday, June 30
1.2 (1.4), 1.8 mil: Swimming (8 PM USA)
1.1 (1.2), 1.4 mil: Track & Field (11 PM USA)
Tuesday, July 1
1.1 (1.3), 1.6 mil: Swimming (8 PM USA)
Wednesday, July 2
1.2 (1.4), 1.8 mil: Swimming (8 PM USA)
Thursday, July 3
1.2 (1.4), 1.95 mil: Swimming (8 PM USA)
1.1 (1.3), 1.6 mil: Track & Field (11 PM USA)
Friday, July 4
2.3, 3.6 mil: Swimming (8 PM NBC)
1.1 (1.3), 1.5 mil: Track & Field (11 PM USA)
Saturday, July 5
1.6, N/A mil: Track & Field (5 PM NBC)
2.5, 4.0 mil: Swimming (8 PM NBC)
Sunday, July 6
3.4, 5.2 mil: Track & Field (7 PM NBC)
4.0, 6.5 mil: Swimming (8 PM NBC)
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NUMBER OF VIEWERS
04:59, 14 July 2008
.. Posted by Anonymous
I believe comparing the number of viewers from swimming to track is a joke. The swimming was often on at the prime time 8:00pm slot and track was on at an exhausting 11:00 to 1:00am slot.(eastern) No way can you compare the two. If NBC had the guts to put track on during prime time it would have been no contest. Even when track was on SAT. the time was placed at 5:00pm. Most people are out and about on a Sat. afternoon. Notice swimmming was on at 8:00pm the same night. Again you can't compare. The coverage by NBC was pathetic. They had way to many commericals during awesome distance racing. They don't deserve to have the ability to cover the trials. I rather have a pay per view to watch the whole thing.
Ratings
07:52, 14 July 2008
.. Posted by Anonymous
I agree that the coverage was terrible and in bad time slots. What's new though. NBC has always done a bad job with their coverage. In most of the field events you have to do some kind of gimmick to even get coverage. Other wise they often won't even mention several of the field events. Track & Field is a secondary sport in the United States and very few people are trying to do anything to change that.
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