Catching Up With Dan And Dave from 1992 Olympic Hype
In 1992, the United States had two of the best decathletes in the world – Dan O’Brien and Dave Johnson. Reebok, which had just lost its brief advantage in the American shoe market over Nike, was hoping to make a splash. So they signed both Dan and Dave and, together with advertising firm Chiat/Day, came up with their now infamous “Dan and Dave” campaign, where fans were asked to root for either Dan or Dave in the 1992 Olympic Games in Barcelona for the title of “World’s Greatest Athlete.”
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Source: CNBC.com
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05:44, 1 August 2008
.. Posted by Anonymous
Who gives a crap???? I hope Nike and Reebok got some of there money back.
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